Two things drive a Florida premium that barely matter elsewhere: your roof and how well the building resists wind. Documenting the second can cut 20–30% of the total premium† off the bill. The first decides whether you are insurable at all.
Only the first two are things you can change without moving.
Everything below is Florida-specific. National insurance guides are not wrong so much as irrelevant here — they under-weight wind and flood, and they have nothing to say about Citizens, the 4-point inspection, or the roof-age rules that decide most Florida non-renewals.
The three rules worth knowing before you call anyone
An insurer cannot refuse or non-renew solely because a roof is under 15 years† old. Past that, an authorised inspector certifying five years of remaining useful life† blocks a roof-age-only non-renewal.
Citizens is not simply the cheap option — you are only eligible if private quotes exceed it by more than 20%†.
A 4-point decides whether you can get insured. Wind mitigation decides what you pay. They are different inspections, on different forms, for different purposes — and are constantly confused.
Sources on every page, cited inline. Primary references: Florida Office of Insurance Regulation, Florida Statutes §627.7011, Citizens Property Insurance, My Safe Florida Home.